The Term - Social Network Marketing
Social Network Marketing, the term might seem vernacular of business studies, but every person who uses the internet actually becomes a part of it. Social Network Marketing refers to the tactics are strategies employed to gain traffic to a certain website.
Social Network Marketing is achieved through many different online means for example through famous social media sites like Facebook, Google+ and Twitter, through especially created blogs or through YouTube.
The Idea of Social Marketing
Basically, the idea behind Social Network Marketing is that the sites that get a lot of traffic are used to create such innovate, appealing and engaging content that would convince the users to visit a certain site.
Facebook has more than 1.5 billion active users as of March 2019. The ability to create Facebook pages and groups provides online marketers with a brilliant opportunity to promote their business and products online. Since Facebook profiles are quite detailed, one could post images, detailed descriptions and even videos of the products. This attracts a lot of attention. If done properly, Facebook pages can gather thousands of fan, hence a lot of traffic for the target website.
Having 500 million active users, Twitter becomes one of the most famous Social Media website. It allows users to read and create tweets about anything that they follow. Although, Twitter is a popular choice for Social Media Marketers, it offers much less detail for the product under consideration. But the tweets often contain links to external sites, after sparking interest in the readers, so that the audience could be directed to the target site and hence the aim of Social Media Marketing is achieved.
Over the years, the scope of blogs for marketing purposes has boomed. The blogs allow marketers to create long posts about their products. They could highlight the qualities of the product and provide testimonials for the visitors. Blogs have proved to be a great way for generating traffic.