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What is Internet Marketing?

Internet marketing is a newly developed technique used by a lot of small and large businesses in their struggle to be right in front of the customer's eye. The significance of internet marketing varies from product to product and market to market like it is highly significant for electronics equipment manufacturers like Cisco who gains most of its global revenue online. It also works well for airlines who sell their tickets online and serves the customer queries and requests through the internet.

Other than purchasing, internet provides access to any form of information required like in the case of buying cars people have not yet shifted to online

purchase of cars however they are able to browse the websites of different car manufacturers, dealers and distributors who keep on maintaining and updating information regards the cars specifications, prices, variations, models etc which helps the buyer as an influencer and also as a help in making buying decisions.  As life is becoming highly technology driven, people spend most of their time on the internet and not on the traditional media like TV, FM etc and so manufacturing companies too are shifting their marketing focus on to internet marketing.

Why Internet Marketing Instead of Traditional Marketing Methods?

Internet is a medium that can help increase the frequency with which a customer interacts or connects to the brand. People who are brand loyal use this medium as an advantage to know all about their favorite brand in a glimpse of seconds. Smart manufacturers like Tango (a soft drink) has competitions and games on its website to encourage the customer's interaction with the brand. Others like Pampers use social networking sites to connect to its customers.

Internet marketing is increasingly becoming beneficial to businesses and is now considered as an essential part of the integrated marketing mix for most companies as alone it is able to support the entire marketing process. There are so many benefits of internet marketing. It is an easy, quick and cost effective marketing tool for companies while for customers it's the easiest way to connect to their choice of products and services.

Internet marketing is a tool used by companies to promote their products and services to their customers over the internet. Internet marketing has a broad spectrum as it not only includes marketing product and services through the internet but also include email marketing and wireless media marketing. Internet marketing is also called online marketing, web marketing, webvertizing and e-marketing.

Like any other form of marketing, internet marketing also has its types and a company generally uses one or more types of internet marketing to promote their products and services. types of Internet marketing are:

Search Engine Marketing is a form that helps to promote the company/product websites by increasing their visibility in search results by using simple search engine optimizing techniques. Display Advertising is the use of web banners on a third – party website to drive traffic to the company's owned website. For example using banner ads on Face book that links to the company's own website.

  • Search Engine Optimization (SEO) is a type of internet marketing that improves website visibility in search results.
  • Social Media Marketing is a process that helps in gaining customer attention through social media websites like Face book and Twitter etc.
  • Email Marketing is one way to directly market a commercial message to a target group.
  • Referral Marketing promotes products and services to new customers through word of mouth technique.
  • Inbound Marketing involves creating and sharing informative content and converting potential customers to actual customers and repeat buyers.
  • Video marketing is a very resway of promoting

Today internet marketing is a common tool for promoting goods and services. It could be a B2B (business to business) activity, B2C (business to customer) and even C2C (customer to customer) activity that uses internet marketing as a tool for promotion. Internet marketing is beneficial to the businesses as it is inexpensive and able to reach a wide audience in a negligible amount of time. Also it’s a tool that can be traced, measured and tested by using an ad server and the advertisers are able to use a variety of options like pay per click, pay per impression, pay per play and pay per actions to get their promotion reach their audience and similarly, they can trace the results of their online marketing promotions too. So if you want to market something and want to see a quick impact of your marketing campaign then Internet Marketing is the right tool to be used.

There many advantages to using the Internet such as:


We all use Email. Email has become an essential tool for our daily life communications. We use email to send a message to friends, colleagues, relatives, businesses, etc. This has been made possible by the existence of the internet.

Using email is free. We all are aware of hotmail, yahoo, Gmail and other such email services. Using any of these Email service, we can create our email account and start sending messages for free.


Abundance of information is available on the internet. Whether we need to read latest news, know about a latest technology, car, electronics, or anything else, or you want to find out about beautiful places to visit etc, internet is there for you with all the information that you need.

Home-Based Jobs

There are many online jobs available on the internet nowadays. These jobs home-based jobs, and also freelance, meaning that you can do as much work as you want, without any obligations.  Online jobs that are available include, but not limited to data entry, article writing, link building, SEO, providing help, service of any sort to individuals or groups or a company.

Find out how you can set up your own online earning system, read article how to make money with Google Adsense.


One of the top advantages of internet is presence of online services. There are tons of online services available on the internet nowadays. For example you can use online banking of your bank for transferring funds to a friend. You can buy goods online, you can book a hotel, reserve a ticket, apply for jobs and lots more.

Social Networking

Who hasn't heard about Facebook. There are a few great social networking websites that allow you to interact with friends, send them messages, share your pictures etc. Among a few famous social networking websites, Facebook is the most common website. To learn about Facebook, read article what is Facebook.com

There are many advantages of using Facebook. To learn about that, read article advantages of Facebook.com


There are many online shopping websites. You can take advantage of these by staying at home and buying whatever you want without going out. Read here the advantages of shopping online

These are advantages of Internet. Hope you found this information useful.
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