Dynamics of Consumer Behavior

Consumer behavior is a significant theory for marketers who intend to improve their marketing strategies. For understanding the consumer behavior marketer try to know how consumer feels, how they think.

Consumer behavior plays a vital role in the success of a product . marketers largely depend upon consumer position of behavior. There are several dynamics of consumer behavior, some cultural issues, family values, decision making process of consumer, factors which affected consumer behavior.  Consumer also have special consideration on cultural and special occasions where marketers seems to highlight their product in special manner along with they offer free gifts and limited time scheme so consumer prefer to buy them.

Consumer behavior can change in different periods of time, for example if they like to take tea or fresh juices in the evening so marketers feel better to show such type of advertisement in this specific period. 

Media has been playing specific role for changing the consumer behavior but some time immature marketing for some diet products or some time marketers seems to provide easy way to obtained credit at flexible terms for consumers without having any precautions.  For understanding the consumer behavior we need to understand the reason where consumer prefer to buy comfortably and which factors are attractive for consumer for buying a product.

Consumer Buying Process

Consumer buying process also influenced consumer to buy a certain item, we can divide consumer buying process in various phases, awareness of needs and some time desire to buy a product because of some external motivation.

Some time consumer gets information from their own mind and sometime they feel to get external information from friends , relatives etc. purchase decision with some alternatives includes some choices , several packages are highly appreciated. If Mode of payment are relaxed to consumer they prefer to buy it.

Pre-Purchase & Post Purchase Behavior

Consumer behavior may be different before purchase a product and after purchase or hiring services so mature marketers has to focus both the behaviors in their strategy

Marketers want to know about consumer behavior? Well, marketers often used some different techniques to know the opinion of consumer about their product or service. Some time they go for taking surveys from general people and further surveys are also in the form of mail, consumer feels easy to make a conversation on phone rather then face to face interview, because consumer may be reluctant to discuss all things from interviewer in face to face meetings.

Personal interview can be really helpful but its so costly but if company can manage it so then it can be so interesting and effective as well. interviewer can elaborate all the things and then he can take better from consumer.

Online surveys can also be effective irrespective of this thing that all the people will not have access.

Factors Affecting Consumer Behavior:

In generally a lot of factors affecting consumer behavior like cultural trends , values, perceptions , social , education level, wealth, region of consumer either they belong from African American or Asian American or other regions, economic conditions. We can summarize these factors in four major factors:

  • Psychological factors
  • Sociological factor
  • Economic factor

Continue reading on page 2 for details on factors that effect consumer behavior.

Bliss in career is a great achievement. And if you haven't found it yet, there is no harm in trying new opportunities and giving up the ones you already have. Life is more about the journey than the destiny. Make sure that your journey is beautiful and worth the effort. If you feel unhappy about the journey, you might end up resenting the goal. If you are currently employed and looking for a better job, here are some useful tips for finding a new job.

Develop secrecy

Doing a job search while being employed is quite tricky. Most people do it because they don't want to be unemployed for even a single day. That is a good idea in present day's economy. However, this dual strategy could put you in danger as no employer likes the idea of their employee looking for a job somewhere else. It feels like disloyalty on the employee's part and it is legitimate too. That is why you would want to keep this endeavor secret. Don't tell this to anyone in your office, not even your close colleagues. You would not want to risk your present job and get fired.

Never use office equipment

You would have to make emails and applications for the purpose of applying for various different positions. Similarly, you would definitely receive calls for collaboration and interview arrangements. To do all this, try to use your personal equipment. You would definitely not want the interviewers to call on your office number.

The tricky interview

The interview for an already employed candidate could be a bit tough in regard to the switching of jobs. The new employer could feel that you are not being loyal to your employers and this could be a bad factor for you. When being asked that why are you leaving your current job, whatever are the reasons, try making it as positive as possible. A few possible answers could be,

  • I don't feel that there are a lot of opportunities of growth for me in that company.
  • The company is very large with a huge pool of employed and I get to do the same tasks each day which becomes mundane and boring.
  • I want to change my career path and your company seems to have the same mission as me.
  • Don't speak ill of your boss; it casts a bad impression on you. Never say that you hate your job, whining is never considered a good trait.

Top 10 Most Popular US Majors: Read about that here

Also read:

7 ways to find a job in UAE

7 ways to find a job in Qatar

Studies and social life are probably the two most important things of a student's life. But mow to manage studies and Social life at the same time? Where on one hand, education is absolutely necessary to get, on the other hand, social life and contacts are equally critical.

Education is Important

Quality education is the prime target for many students. Education will take them to a good university and a good profession and then hopefully, to a good job and a satisfactory career. The key to this life is education. A well educated, hard working person has much more chance to be successful in his career than it is the other way around.

Perks of a Vibrant Social Life

Social life is pretty important too. School is a great place to get friends. These are friends through thick and thin and the bond formed in schools last forever. A saying goes: It is not about what you know; it is a case about who you know. This statement implies that benefits of having contacts in influential places can shower down at you at times when it could really matter.

But with the educations increasingly demanding, and social life enhanced due to easy and instant availability of gadgets and internet, it has become hard, especially for younger people, to manage to keep up with both of these things.

Social Life and Studies

Studies and social life can be managed together by juggling them side by side. But this takes a few steps. First of all, you should not waste any of your time procrastinating. Even if you have a few minutes before going out, you have to utilize it to put something in the mind. The second thing is that hang-outs should be carefully looked at and thought of before committing. The hang-out that takes up minimum time and gives you maximum time to interact with friends is the best one. It is not absolutely necessary to join every hang-out. This could harm your social life, but a small text with an excuse would take you no more than 1 minute, but the benefit of it far outstrips the time cost.

In this way, studies and social life can be mixed to have the perfect. Too much of anything is bad, too much studies is as negative as it is to have a very vibrant social life. Managing them both by finding a middle ground seems to be the best option.

Every year Pantone declares the color of the year. This color tends to become a popular choice for designers and celebrities. Not always the hottest color of the season, this color does remain in the top used colors of the year.

Each year color standard groups of various nations meet in secret to decide for a color of the year. The color is usually picked after a hell of debate. The factors that affect the choice of color are upcoming films, entertainment industry, travel destinations, art, emerging artists, and socio-economic conditions. Apart from that, each color has a hidden emotional and psychological meaning. This also influences the choice.

Radiant Orchid was first declared the color of the year for 2015. The representatives of Pantone suggest that this color has a warmth and exoticness to it. This color could be found in abundance in

Radiant Orchid Color

nature. We often see mauve and violet colored flowers. Orchid is a great color to use in interiors. Orchid nail color has always been a great color. As soon as the color was announced, we saw a lot of celebrities endorsing this year.

Lady Gaga made the most outrageous entry on American Music Awards. She was accompanied with a white artificial stallion and she draped a gorgeous Radiant Orchid dress. She indeed stole the show with her stellar entry.

Kristen Bell paired an Orchid top with black trousers to create a funky look. She used the color of the year on a social event of Samsung. Amy Adams looked very chick in her J. Mendel chiffon dress. Her pale complexion complemented the dress very nicely.

Radiant Orchid is a color that would look good on most skin tones. Be ready to witness a lot of Orchid Red Carpet Moments. What kind of orchid dress are you getting?

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