What is Internet Marketing?
Internet marketing is a newly developed technique used by a lot of small and large businesses in their struggle to be right in front of the customer's eye. The significance of internet marketing varies from product to product and market to market like it is highly significant for electronics equipment manufacturers like Cisco who gains most of its global revenue online. It also works well for airlines who sell their tickets online and serves the customer queries and requests through the internet.
Other than purchasing, internet provides access to any form of information required like in the case of buying cars people have not yet shifted to online
purchase of cars however they are able to browse the websites of different car manufacturers, dealers and distributors who keep on maintaining and updating information regards the cars specifications, prices, variations, models etc which helps the buyer as an influencer and also as a help in making buying decisions. As life is becoming highly technology driven, people spend most of their time on the internet and not on the traditional media like TV, FM etc and so manufacturing companies too are shifting their marketing focus on to internet marketing.
Why Internet Marketing Instead of Traditional Marketing Methods?
Internet is a medium that can help increase the frequency with which a customer interacts or connects to the brand. People who are brand loyal use this medium as an advantage to know all about their favorite brand in a glimpse of seconds. Smart manufacturers like Tango (a soft drink) has competitions and games on its website to encourage the customer's interaction with the brand. Others like Pampers use social networking sites to connect to its customers.
Internet marketing is increasingly becoming beneficial to businesses and is now considered as an essential part of the integrated marketing mix for most companies as alone it is able to support the entire marketing process. There are so many benefits of internet marketing. It is an easy, quick and cost effective marketing tool for companies while for customers it's the easiest way to connect to their choice of products and services.